Headquartered in Gibraltar and listed in London, the Group operates from 15 offices worldwide and employs over 12,000 people globally.

From the beginning, they supported us with all the technical integration as well as the strategic business plans, and the results were not late to come.” Shai Sofer, User Acquisition Manager at 888 Holdings About 888 HoldingsĨ88 Holdings is one of the world’s leading betting and gaming companies. “The keys to our successful partnership with Persona.ly are communication, transparency, and professionalism. Shortly after our ML collected enough data to define which audience segments would convert by making the FTD and those that wouldn’t, we started to gradually scale the campaign. In the first month alone, we were able to acquire users who would make their first deposit at a CPA 58% below the KPI. Our initial approach based on the contextual distance between the promoted bundle and the publisher app brought results at a CPA (FTD – First-Time Deposit) well above the KPI. Campaign results Campaign scaling and CTA Our machine learning algorithms target audiences based on real-time request data and aggregated data from our DMP, which helps us reach the deep-funnel events KPIs. For each auction, we analyze dozens of features to run effective UA and retargeting campaigns. Processing over 2.5M QPS (ad requests per second), our in-house DSP is integrated with all the major exchange platforms. This allows us to effectively target ads to the right audiences and improve the overall effectiveness of our campaigns, even without IDFA. With this information, we can model and bid based on the contextual distance between each app pair.

Our platform’s machine learning-powered natural language processing (NLP) enables us to understand the contextual relationship between these apps in great detail.

SKAdNetwork campaigns processįor post-iOS 14.5 / SKAdNetwork campaigns, we use a contextual distance approach to determine the relationship between the partnered advertiser apps and the apps where the ads are shown. The ultimate goal of the campaign was to bring users to the app who would convert by making an FTD (First-Time Deposit), with a certain CPA being a KPI of the campaign. Campaign scaling in 3 months Campaign goals

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